Why 30% eCommerce Share Signals a New Era for Sportswear Brands
eCommerce now makes up 30% of global sportswear sales ($31.5bn), and that shift is reshaping how brands grow, connect, and compete.
Why Smaller, Nimble Brands Are Gaining Market Share
The global sports, fashion, and outdoor market is worth over $400 billion. Within that, a growing number of smaller, agile brands are gaining ground and competing with legacy players in new and effective way
Brands To Watch In 2025
These are the companies setting the pace for their industries, and we’re excited to share our 2025 Brands to Watch list with you.
Athleisure Isn’t a Trend, it’s a New Category. Are You Owning It?
Athleisure is no longer a trend, it’s a permanent shift in consumer behaviour. Valued at $500 billion globally, athleisure now makes up 50% of the sportswear market and continues to outpace traditional categories
Fashion’s New Faultline: How Tariffs Are Forcing a Global Rethink
In a world already strained by inflation, shifting consumer patterns, and sustainability demands, fashion’s latest challenge comes not from within but from geopolitics.
Positive Industry Trends in 2025
Despite ongoing global challenges, the fashion industry in 2025 is poised for growth, driven by emerging markets, evolving consumer demographics, and innovative technologies.
Virtua Assists Scholl Shoes in Appointing New Chief Product Officer
Virtua recently partnered with Scholl Shoes to assist them with their search for a CPO.
Virtua Supports Agilitas to Appoint New Vice President
Becky Edington has been appointed Vice President of Footwear R&D, Engineering, and Creation
Brand Spotlight: Kestin
At the heart of the UK’s retail and manufacturing space, Virtua’s always excited to take a deep dive into the brands transforming our market.
Virtua Launches USA Business, Placing Kate Young at the Helm in New Miami HQ
Virtua signals another new chapter with the opening of an office in Miami and the launch of the business in North America & Canada
Virtua Partners with Agilitas to Appoint New Vice President of Global Footwear Design
Richard Zartman has been appointed Vice president of Global Footwear Design.
Virtua Partners with Scholl Shoes to Appoint New Head of Sales (Professional)
Virtua was tasked with finding Scholl’s next Commercial Director
Connecting Female Leaders For International Women’s Day - Anna Lloyd & Kathy Hines
One of the most fulfilling things we do at Virtua is use our vast network to connect people...
Making remote working work - The benefits of remote working
At Virtua, we’re championing remote working. In our experience, it’s hugely successful and providing our employees with the autonomy.
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